I help companies integrate human-centered design through project-based design research and strategy, internal training, workshops, speaking, and strategic consulting.

My approach is informed by the intersection of design thinking, the study of how designers think and make, and phenomenology, the study of human experience. I work with large corporations, agencies, and startups to help them better understand their customers through ethnographic research, identify viable areas of opportunity, generate new product and service offerings, and train stakeholders in design thinking methods.

The relationship between humans and technology is constantly shifting. I help make sense of it.


My Background

My work is influenced by phenomenology, the study of human experience. In its  to describe how we construct meaning through objects, phenomenology provides the theoretical groundwork for experience design.

My work is influenced by phenomenology, the study of human experience. In its  to describe how we construct meaning through objects, phenomenology provides the theoretical groundwork for experience design.

Anthropology provides insight into culture and how humans operate within it. Understanding cultural systems is crucial to gaining a deep knowledge of end users. 

Anthropology provides insight into culture and how humans operate within it. Understanding cultural systems is crucial to gaining a deep knowledge of end users. 

Psychology focuses on the cognitive patterns, needs, wants, and desires of the individual. Research is not only dependent on the psychology of the user but also psychology of the researcher. 

Psychology focuses on the cognitive patterns, needs, wants, and desires of the individual. Research is not only dependent on the psychology of the user but also psychology of the researcher. 

The literary arts emphasize deep understanding that comes from close reading. Critical interpretation skills are necessary for getting beyond surface level insights and revealing core problems.

The literary arts emphasize deep understanding that comes from close reading. Critical interpretation skills are necessary for getting beyond surface level insights and revealing core problems.

Design Thinking informs my approach to research as an empathetic exercise. The aim is not only to understand people but to also understand the contexts in which they live, work, and play.

Design Thinking informs my approach to research as an empathetic exercise. The aim is not only to understand people but to also understand the contexts in which they live, work, and play.

We are surrounded by meaningful things, and semiotics is the field of study that seeks to understand them. From language to clothing to food, our understanding of the world is based on complex meaning systems.

We are surrounded by meaningful things, and semiotics is the field of study that seeks to understand them. From language to clothing to food, our understanding of the world is based on complex meaning systems.