Surrounding Signifiers is a design research and strategy consultancy for a new breed of nimble, adaptive companies who listen to weak signals, learn, iterate, and design products and services that solve real problems.
My approach is informed by the intersection of design thinking, the study of how designers think and make, and phenomenology, the study of human experience. I work with large corporations, agencies, and startups to help them better understand their customers through ethnographic research, identify viable areas of opportunity, generate new product and service offerings, and train stakeholders in design thinking methods.
The relationship between humans and technology is constantly shifting. I help make sense of it.