Teams often end up with piles of research results, often from multiple sources, but are unsure of where to start. The goal is to take all those research reports laying around on desks and inboxes, and turn them into a valuable plan of action.

This workshop pulls from techniques associated with close reading, criticism, and visual frameworking to make sense of ambiguous, qualitative data. Teams work to categorize and sort data, find patterns, and develop strong points of view on how to interpret it.  


  • A thorough understanding of previously unused research 
  • Identification of customer problems, opportunities for new products and services, and insights to drive project planning
  • Shared understanding of insights, problems, and opportunities across the entire team