Service Design

Service design aims to create experiences across product ecosystems. It takes a purposefully holistic approach to design, accounting for experiences across time, as opposed to a single moment. Designing services requires the ability to think in systems and consider how one action will affect all other parts of an ecosystem.

This workshop focuses on thinking in systems, pulling from service-dominant logic, systems theory, phenomenology, and complexity theory. It teaches teams to think about an experience from beginning to end, to embrace the complexity of human experience, and design systems capable of meeting the needs of real people by addressing the core experience.  


  • Understanding of the history of service design
  • Techniques for visualizing service experiences, such as experience mapping and service blueprinting
  • Tools for mapping current experience vs. future experiences

Note: I also offer an Experience Mapping, which focuses on that particular service design method.